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A simple, secure and seamless crypto trading platform. buy and sell Bitcoin, Ethereum and Tether instantly at the best rates with zero fees.

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Industry

Crypto Wallet

Year

2021

Role

Product Design

Platform

  • Mobile App
  • Web App

Kochure is a secure and user-friendly mobile application that enables users to store, manage, and trade various cryptocurrencies in one convenient platform. The app aims to offer a seamless experience for both beginners and experienced crypto enthusiasts, ensuring the safety of their digital assets while providing an intuitive interface for easy navigation and interaction.

Problem Statement

The cryptocurrency market has been growing rapidly, attracting a diverse range of users. However, existing crypto wallet apps often suffer from the following issues:

  • Complexity: Many crypto wallets have a steep learning curve, making it challenging for beginners to understand the processes involved in managing digital assets.
  • Security Concerns: Users are often worried about the security of their cryptocurrencies due to frequent hacking incidents and phishing attacks on crypto wallets.
  • Limited Functionality: Some existing wallets lack essential features such as real-time market data, seamless exchanges, and a user-friendly interface.

Objectives

  • Create a user-centric mobile app that is easy to navigate and understand, especially for newcomers to the crypto world.
  • Implement robust security measures to ensure the safety of users' assets and personal information.
  • Offer a wide range of features, including real-time market data, quick exchanges, and transaction tracking.

Target Audience

  • Novice users: People who are new to cryptocurrencies and require a simple and intuitive platform to start their crypto journey.
  • Experienced traders: Seasoned crypto enthusiasts looking for an efficient and feature-rich wallet to manage their assets effectively.
  • Investors: Users interested in tracking their portfolio's performance and receiving real-time market insights.
  • People who are looking for a cost-effective way to buy, sell, and store cryptocurrency: Kochure charges low fees for its services. This makes it a cost-effective option for people who want to buy, sell, and store cryptocurrency.

Research and Analysis

I conducted extensive research to understand user behaviors, pain points, and expectations from a crypto wallet app. I also studied competitors' apps to identify areas for improvement and innovation.

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Personas


Background

Ramon is a 27-years-old marketing professional with limited knowledge of cryptocurrencies. He's intrigued by the concept of digital assets and wants to start investing in cryptocurrencies as a potential long-term investment opportunity.


Goals

Ramon's primary goal is to explore the world of cryptocurrencies and start building a diverse crypto portfolio. He seeks a user-friendly app that simplifies the process of buying, storing, and managing cryptocurrencies.


Challenges

Ramon feels overwhelmed by the technical jargon and the complexity of existing crypto wallets. He is concerned about the security of his digital assets and wants a platform that provides clear guidance and reassurance.


Background

Precious is a 25-years-old finance professional and an experienced cryptocurrency trader. She actively participates in the crypto market and often engages in short-term trading to take advantage of market fluctuations.


Goals

Precious's primary goal is to have a crypto wallet app that offers advanced trading features, real-time market data, and seamless access to multiple cryptocurrency exchanges. She needs a platform that allows her to execute trades quickly and efficiently.


Challenges

She finds it time-consuming to switch between different crypto exchange platforms to execute trades. She seeks an all-in-one app that integrates various exchanges and provides a user-friendly trading experience.


Visual Design

Kochure's visual design focused on a clean and modern interface, utilizing a harmonious color palette and intuitive iconography. The design elements aimed to instill confidence in users and convey a sense of security.


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Deposit

The deposit feature allows users to add funds or cryptocurrencies to their wallet. This feature is essential for users to start investing, trading, or simply holding cryptocurrencies securely.


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Lessons Learned

Throughout the design and development of "Kochure," several valuable lessons were learned, Putting the user at the center of the design process is crucial. Understanding user needs, pain points, and motivations through extensive research and user personas lays the foundation for creating a successful and engaging product. Designing an intuitive and user-friendly interface is key to encouraging adoption, especially for users new to the crypto world. Simplifying complex processes and avoiding overwhelming jargon fosters a positive user experience.

Seamlessly integrating the app with real-world financial systems provides users with a cohesive and convenient experience. Allowing users to manage both cryptocurrencies and fiat currencies in one platform streamlines their financial management.

Trust and Transparency: Building trust with users is essential in the crypto space. Providing clear instructions, transparent fee structures, and educational resources helps users feel confident in their interactions with the app.

In-depth research and analysis help identify market trends, user preferences, and opportunities for innovation. Data-driven decisions lead to better product outcomes.

The fast-paced nature of the cryptocurrency industry requires a commitment to continuous learning and staying updated on industry developments and emerging technologies. Designs mostly learn on bitcoin.design and Open-source design for bitcoin products.

By internalizing these lessons learned, future projects can benefit from the experiences and insights gained during the development of "Kochure." Applying these lessons can lead to the creation of more robust, user-centric, and secure products in the dynamic world of cryptocurrency and beyond.