luca banner

Track every single Naira that your business makes and spends. Stay on top of your business finances by understanding your cash flow and financial health

Visit website

Industry

Financial

Year

2021

Role

Ux Research
Brand and Product Design

Platform

  • Website
  • Mobile App
  • Admin Dashboard

Luca is a cutting-edge bookkeeping app designed to revolutionize the way businesses manage their financial records. With its intuitive interface and powerful features, Luca provides an efficient and user-friendly solution for entrepreneurs, freelancers, and small to medium-sized businesses.

portfolio thumb
portfolio thumb

Problems

Small businesses often struggle to keep track of their finances. They may not have the time or resources to hire a full-time accountant, and they may not be familiar with the complex rules of accounting. This can lead to financial problems, such as missed tax payments or inaccurate financial statements.

Goals and Objectives

The primary goal of Luca was to create an intuitive and user-friendly bookkeeping app that would empower small business owners to efficiently track and manage their financial transactions. The objectives includes:

  • Streamlining data entry and categorization processes.
  • Providing real-time insights into financial health.
  • Simplifying expense tracking and invoicing.
  • Enhancing collaboration with accountants and bookkeepers.
  • Offering a seamless user experience across different devices.

User Research

Extensive user research was conducted to gain insights into the pain points and needs of small business owners. Interviews, surveys, and usability tests were conducted with entrepreneurs and bookkeepers, uncovering the following key findings:

  • Overwhelming complexity and time-consuming nature of traditional bookkeeping methods.
  • Difficulty in tracking and categorizing expenses accurately.
  • Desire for real-time access to financial data and insights.
  • Challenges in collaborating effectively with accountants or bookkeeping professionals.
  • Need for a mobile-friendly solution that accommodates on-the-go business owners.

Personas


Background

Sarah is a small business owner running a boutique clothing store. She manages her business independently and handles all aspects, including bookkeeping.


Goals and Needs

- Sarah needs a bookkeeping app that simplifies expense tracking and categorization, allowing her to focus on growing her business.

- She seeks real-time financial insights to make informed decisions and identify potential financial issues early on.


Background

Damola is a fashion designer who works with various clients. He often struggles to keep track of his income, expenses, and invoicing.


Goals and Needs

- Damola requires an app that simplifies expense tracking and allows him to create professional invoices for his clients.

- He values automated categorization to save time and ensure accuracy in his financial records.

Insight

-70% of users needed a product solutions that help small businesses to manage their finances more effectively.
-75% of the users were 20-37 years of age.

Key Motivators

  • Giving users the freedom to manage their finances their way.
  • App provides users with insights into their spending habits and helps them track their progress towards their financial goals.
  • Users appreciate features such as automatic bank feeds, receipt scanning, and transaction categorization, which save time and effort.
  • Generating accurate financial reports and providing valuable insights
  • Maintaining the security and confidentiality of financial data

Design Process

The design process of Luca followed a user-centered approach, involving iterative stages of ideation, wireframing, and prototyping. Feedback from target users was incorporated throughout the process to ensure the app met their needs and preferences.


Link to the UX Flow
portfolio thumb

Interface Design

The Luca app boasts a modern and visually appealing user interface. The design focuses on simplicity, employing clean layouts, intuitive navigation, and clear visual cues to guide users through the app's various functionalities. The color scheme and typography were carefully chosen to enhance readability and create a sense of trust and professionalism.

User Testing and Iterations

Multiple rounds of user testing were conducted throughout the design process. Feedback from users helped identify pain points, validate design decisions, and refine the user experience. Iterations were made to improve the app's usability, clarity of instructions, and overall efficiency based on the feedback received.

portfolio thumb

More Visuals

portfolio thumb


portfolio thumb


portfolio thumb


portfolio thumb


portfolio thumb


portfolio thumb


portfolio thumb


portfolio thumb


portfolio thumb


portfolio thumb


portfolio thumb

Lessons Learned

Through the development of Luca, several valuable lessons were learned:

  • Prioritize simplicity and ease of use to ensure widespread adoption.
  • Continuous user feedback and testing are crucial for refining the user experience.
  • Seamless integration with existing tools and platforms can enhance the app's value proposition.
  • Ongoing support and updates are essential to address evolving user needs and technological advancements.