MOBILE & WEB APP
2022
Crypto App
Empowering Users with Secure Crypto Wallet Experience.
MY ROLE
Product Design
UX Research
Project Coordinator
DELIVERABLES
Interactive Prototypes
Mobile & Web App Design
Overview
Kochure is an innovative cryptocurrency management platform designed to simplify digital asset trading, portfolio tracking, and decentralized finance (DeFi) interactions. This project, completed in 2022, addressed the pressing challenges in the cryptocurrency industry—complexity, technical barriers, and intimidating user interfaces.
As the Product Designer and Design Lead, I spearheaded the creation of a user-centric platform, focusing on clarity, security, and functionality. Kochure bridges the gap between crypto beginners and seasoned traders by providing a seamless, feature-rich experience.
Project Objectives
Simplify Complex Crypto Processes:
Create an intuitive platform to make portfolio management and DeFi interactions accessible to all users.Enhance User Security:
Implement security-focused designs to protect users from vulnerabilities in the crypto space.Build a Scalable System:
Design a responsive, visually appealing platform for both web and mobile users.
Challenges
User Accessibility:
Balancing features for both novices and experienced crypto traders without overwhelming users.Security Considerations:
Incorporating robust security mechanisms into a clean and non-intrusive design.Market Differentiation:
Creating a unique design in a highly competitive fintech market.
Features Delivered
1. Portfolio Tracking
Dashboard showcasing real-time asset performance and market trends.
Interactive visualizations to help users make informed financial decisions.
2. Crypto Trading Interface
Simple, step-by-step workflows for buying, selling, and swapping cryptocurrencies.
Visual aids to guide new users through their first trades.
3. Decentralized Finance Tools
One-click access to staking, liquidity pools, and yield farming opportunities.
Integrated wallets for easy interaction with DeFi protocols.
4. Security-Centric Design
Features like biometric login and two-factor authentication.
Clear indications of secure transactions to build user trust.
5. Responsive Design
Optimized for desktop and mobile app, ensuring usability across all devices.
Deliverables
Comprehensive UX/UI Design System:
Established a reusable design framework to support scalability and consistency.
High-Fidelity Prototypes:
Delivered fully interactive prototypes for stakeholder approval and user testing.Web and Mobile Responsive Design:
Ensured seamless user experience across all devices.User Onboarding Flows:
Designed onboarding processes tailored for new crypto users, reducing drop-off rates.Performance Analytics Integration:
Incorporated analytics tools for tracking user engagement and system efficiency.
Conclusion
Kochure exemplifies how thoughtful product design can make even the most complex financial technologies accessible and secure. Through innovative design and strategic leadership, I delivered a fintech platform that empowered users to confidently navigate the world of cryptocurrency. This project stands as a testament to my ability to lead, design, and deliver high-impact digital solutions in the financial technology sector.
