Glaze Dental Clinic

Overview

Glaze Dental Clinic, a leading dental care provider in Lagos, has relied on a strong digital presence to connect with clients since its initial website launch in 2020. I was responsible for designing the original website, which offered a modern, user-friendly experience that effectively served the clinic for four years. The 2020 website played a pivotal role in enhancing the clinic's brand visibility, customer engagement, and overall operational efficiency.

Recognizing the need for modernization and to address changing user expectations, I took on the redesign project in 2024. The objective was to revamp the site with a more contemporary design, advanced features, and a significantly improved user experience while maintaining the clinic’s trusted brand identity.

Challenge

• The original site lacked some modern web standards like dynamic appointment scheduling and mobile-first optimization.

• As technology evolved, competitors in the healthcare industry began incorporating advanced features that Glaze Dental's original site could not match.

• Analytics showed a decline in site engagement rates, with users requesting easier appointment booking and faster navigation.

Solution

The redesign focused on creating a state-of-the-art website that aligned with modern design principles and the needs of users. Key areas of improvement included:

• Appointment Booking System: Integrated an intuitive online appointment scheduler, allowing users to book consultations with just a few clicks.

• Mobile Optimization: Designed a responsive mobile-first experience to cater to the 70% of visitors accessing the site via mobile devices.

• Service Pages: Clear, well-structured pages for dental services like orthodontics, teeth whitening, and routine cleanings.

• Content Management: Updated the content to reflect the latest services and technologies offered by Glaze Dental.