WEB DESIGN
2024
Glaze Dental Clinic
Website Redesign
MY ROLE
Website Designer
Digital Consultant
User Experience Researcher
DELIVERABLES
Fully Redesigned Website
SEO Optimization
Overview
Glaze Dental Clinic, a leading dental care provider in Lagos, has relied on a strong digital presence to connect with clients since its initial website launch in 2020. I was responsible for designing the original website, which offered a modern, user-friendly experience that effectively served the clinic for four years. The 2020 website played a pivotal role in enhancing the clinic's brand visibility, customer engagement, and overall operational efficiency.
Recognizing the need for modernization and to address changing user expectations, I took on the redesign project in 2024. The objective was to revamp the site with a more contemporary design, advanced features, and a significantly improved user experience while maintaining the clinic’s trusted brand identity.
Challenge
The original site lacked some modern web standards like dynamic appointment scheduling and mobile-first optimization.
As technology evolved, competitors in the healthcare industry began incorporating advanced features that Glaze Dental's original site could not match.
Analytics showed a decline in site engagement rates, with users requesting easier appointment booking and faster navigation.
Solution
The redesign focused on creating a state-of-the-art website that aligned with modern design principles and the needs of users. Key areas of improvement included:
Appointment Booking System: Integrated an intuitive online appointment scheduler, allowing users to book consultations with just a few clicks.
Mobile Optimization: Designed a responsive mobile-first experience to cater to the 70% of visitors accessing the site via mobile devices.
Service Pages: Clear, well-structured pages for dental services like orthodontics, teeth whitening, and routine cleanings.
Content Management: Updated the content to reflect the latest services and technologies offered by Glaze Dental.
Features
Modern User Interface: Clean and inviting design with a focus on user engagement.
Real-Time Appointment Booking: Integrated with the clinic's internal scheduling system.
Responsive Design: A seamless experience on all devices.
SEO-Optimized Content: To enhance discoverability on search engines.
Testimonials Section: Highlighting positive feedback from clients to build trust.
Analytics Integration: To track website performance and user engagement.
Redesign Impact Metrics
Since launching the redesigned website in 2024:
20% faster page load time compared to the previous version.
50% boost in mobile user engagement due to improved responsiveness.
15% higher time spent on service pages, indicating user interest in the revamped content.
Achievements of the 2020 Website
The original website was instrumental in growing Glaze Dental's online presence. Between 2020 and 2024:
40% increase in new patient registrations through the website.
5,000+ appointment bookings processed over four years.
Advertisements linked to the website achieved an 80% conversion rate, with clients citing ease of use as a reason for booking.
Consistently ranked in the top search results for "Dental Clinic in Lagos."
