Work/Screens

Hometown

Everyday banking in one app. Open an account with a phone number, verify who you are, add money, send it to any local bank, pay bills and order a card, on the phone or on the web.

Client
Hometown
Industry
FintechBanking
Role
UI designer
Services
Mobile app designWeb app designLanding page design
Timeline
2022
Status
Shipped

What was designed

  • PlatformsMobile app and web appPlus a landing page
  • Sign-upPhone number and passwordIdentity checked with BVN or NIN
  • MoneyAdd money and send itTo any local bank, with saved beneficiaries
  • BillsAirtime, data, electricity and TVPaid from the app
  • CardsPhysical and virtual cardsOrdered and delivered in the app
  • Timeline2022Shipped

The problems I solved

Six stages of a customer's journey. For each one: the problem, what I designed, and the screen that does it.

Stage
01Sign up
02Verify
03Add money
04Send and pay
05Cards and limits
06On the web
The problem

Open an account without a branch visit or a long form.

Meet the legal identity check without making it feel like one.

Bring money in from another bank and feel safe doing it.

Pay the same people and the same bills without typing them in again.

Never leave a customer guessing what a card costs or why a transfer is capped.

Give customers at a desk the same account on a bigger screen.

What I designed

A phone number and a 6-digit password to begin, a code to confirm the number, then fingerprint sign-in.

One number, BVN or NIN, then one document. One question per screen, with a line on why it is asked.

Choose the amount, swipe to top up, enter a 4-digit PIN, and check card, amount and total before it goes.

Saved beneficiaries, free transfers to any local bank, preset airtime amounts, and bills as quick actions on home.

Card fees and 48-hour delivery shown before ordering. Each account level lists its limits and what raises them.

One home for balance, savings, loans and transactions, and payments by bank account or by username.

In short
Phone number first
One ID number
One swipe, one PIN
No retyping
No surprises
Same account, bigger screen
The screen
Sign up: the screen
Verify: the screen
Add money: the screen
Send and pay: the screen
Cards and limits: the screen
On the web: the screen

The mobile app

Sign-up and identity checks, home, adding money, transfers, bills, cards and account levels.

Home: the account balance, the account number, and quick actions for money, bills, savings and loans
Adding money from a bank card: the amount, the confirmation and the transaction PIN
Sending money to a local bank, the success screen with a receipt, and an empty transaction history
Signing in with a phone number and password, checking the phone number with a code, and the start of identity verification
Pay: transfers and bill payments, then buying airtime and data
Cards: a physical or a virtual card, the card details and fees, and the delivery address
Profile, account limits by level, and the documents needed to move up a level

Everything a customer can do

From signing up to paying a bill, in one app.

Everyday money

Twenty-eight things Hometown lets people do, from signing up to paying for electricity

The web app

Balance, savings, loans and transactions on one home. Payments by bank account or by username.

  • Web app home: the balance, savings, loans and recent transactions
  • The account panel: add money, create a payment link, or download a statement
  • Payments: send to a bank account or by username
  • Sending to a bank account: choose the bank and enter the account number

The landing page

The public site: the first screen, the savings plan, and every product in one place.

Landing page, first screen: Payment designed for you, with buttons to open an account or get in touch
Landing page: the Hometown Savings plan
Landing page: instant payments and loans in one place, and how Hometown protects you
Status

Shipped

Everyday banking made simple and safe, from the first sign-up to the last bill, on a phone and in a browser.

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